Built by merch people who got tired of the messy middle.
SSM was created for the part of branded merch that usually gets complicated after the exciting idea: stores, products, orders, support, tax, reporting, and all the follow-through.
Why we are here
There had to be a smarter way to do stores.
Founder
Todd Richheimer
After decades in apparel decorating and branded merchandise, Todd Richheimer saw the same pattern: good ideas buried under overbuying, manual work, and store systems that left distributors holding the bag. SSM was built to make merch stores more intentional, flexible, and easier to run.
Less waste
Make what people actually want.
Less guesswork
Let buyers choose instead of overordering.
Less operational drag
Give distributors a better way to scale stores.
“Todd’s journey started in Milwaukee, working with family, building trust. That same spirit drives us today—helping our partners create smart, scalable merch solutions rooted in care, creativity, and common sense.”
Merch should feel useful
Better stores create better experiences.
The best branded merchandise is wanted, chosen, used, and remembered. The store behind it should be just as thoughtful.
Products People Keep
Useful beats random
Give people products they actually want to own. Wanted merch gets used, seen, and remembered long after the campaign. Random merch just moves from a box to a drawer.
Repeatable Operations
Systems beat chaos
Make store work repeatable instead of reinventing it every program. A consistent process means fewer surprises and faster launches. It also makes the next program easier to sell.
After Launch
Support matters
A store is only as good as what happens after launch. Buyers judge the program by how their questions get answered. Ongoing support is what turns a one-off store into a lasting one.
Want to see what we built?
Let’s walk through the platform.
We’ll show the store experience and the operating model behind it.
Request a Demo